Last week I wrote about the Right Brain Business Plan as a resource for cultural entrepreneurs who want a fun, creative alternative to the traditional business planning process. Today we’re going to explore another fun resource, The Creative Entrepreneur: A DIY Visual Guidebook for Making Business Ideas Real by Lisa Sonora Beam.
The Creative Entrepreneur is designed to meet, “the challenges creative people have with the business side of work. ” It is full of wonderful images and visuals. You won’t get bored working through this book!
The first chapter focuses on setting up a visual journal to record the exercises offered throughout the book.
The second chapter leads you through creating a Creative Entrepreneur Mandala that helps you find, the “sweet spot” where your Heart and Meaning, Gift and Flow, Value and Profitability, and Tools and Skills intersect.
The third chapter addresses the emotional and psychological blocks creative entrepreneurs can face with exercises like creating a left-brain/right-brain map.
The fourth chapter delves into creating a visual strategic plan which includes making a SWOT chart, and determining what your objectives are, and the strategies and tactics you’re going to use to achieve them.
The final, and fifth chapter discusses promotion, marketing and branding.
You can learn more about The Creative Entrepreneur, and Lisa Sonora Beam on her website thecreativeentrepreneur.biz, her blog Less Stress, More Joy: Adventures in Creative Entrepreneurship, and her Twitter feed, @LisaSonoraBeam
Also, check out:
- The book review, Business planning meets mixed media on The Artful Manager.
- Interview with Beam in the Arts and Healing Network Spring 2009 newsletter.
- Turning a Craft Into a Business . . ., about the book, on ABCNews.go.com,
- Podcast interview with Beam on Tranquility du Jour.