With more than 300 million active Facebook users, and more than 10 million users becoming fans of Pages each day, it’s difficult to think of a good reason for not creating a Facebook Page for your cultural enterprise, but where to start?
Let’s check out some bloggers’ tips for creating effective Facebook Pages:
In her post, 10 Tips for an Effective Nonprofit or Do-Good Facebook Fan Page on BlogHer, Beth Kanter recommends thinking about your Facebook Page Name, and custom URL before setting your Page up, because you can’t change it. For example, Numi Tea’s Page name is “Numi Tea,” and its URL is http://www.facebook.com/numitea. She also recommends using badges and Fan Box Widgets to promote your Page on your website, or blog.