5 Ways Theatres Can Use Social Media

1. Live Blogging & Live Tweeting
The smArts & Culture blog reported in February about the Portland Center Stage’s Live-Tweeting Theater experiment. “They invited ’30 or so of [their] closest twitter friends’ plus anyone else who cared to join them, to live-tweet the world premiere performance of the play Apollo.”

The Art of Business Blog also used the Portland Center Stage Twitter experiment as an example in their post, How Businesses are Using New Media for Publicity, and noted that, “The Vancouver Opera invited three bloggers to come and live blog and Twitter a performance of their latest Opera, Carmen. The show was a sell-out.” Continue reading

10 Ways Artists Can Use YouTube to Promote Their Work

Did you know that according to an April 2009 survey by the Pew Research Center’s Internet & American Life Project, 62% of adult internet users have watched videos on online video-sharing sites like YouTube?

With affordable Flip Cameras, user friendly editing software like iMovie, and online tutorials like Freevlog, it has never been easier to make a short film about your work.

Below are 10 ideas for how to promote your art with online video compiled from The Artist’s Guide to YouTube, How to Use Online Video to Promote Your Art, 4 Ways You Can Use YouTube to Promote Your Art Online, and Visual Art Marketing Tool, the Vlog. Continue reading