Tag Archives: Twitter

5 Ways Theatres Can Use Social Media

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1. Live Blogging & Live Tweeting
The smArts & Culture blog reported in February about the Portland Center Stage’s Live-Tweeting Theater experiment. “They invited ’30 or so of [their] closest twitter friends’ plus anyone else who cared to join them, to live-tweet the world premiere performance of the play Apollo.”

The Art of Business Blog also used the Portland Center Stage Twitter experiment as an example in their post, How Businesses are Using New Media for Publicity, and noted that, “The Vancouver Opera invited three bloggers to come and live blog and Twitter a performance of their latest Opera, Carmen. The show was a sell-out.” Continue reading →

How Independent Bookstores Are Using Twitter

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I don’t know about you, but I *love* bookstores.  Yes, sometimes I order things when I’m in a rush from Amazon, but nothing beats bookstore browsing.  I can’t imagine a world without independent bookstores, can you?

Bookselling this Week had an article by Karen Schechner (@KSchechner) earlier in the summer about how, Savvy Booksellers Use Twitter to Draw Crowds, Boost Sales. The article highlights 3 case studies of how bookstores have used Twitter, a microblogging and social networking tool, to improve business: Continue reading →