While online videos are an obvious medium to showcase a dancer, or dance company, other social networking tools can also be effective for marketing and community building. Below are a handful of blog posts with suggestions for how dancers can use social media, along with a few dance-specific social networks.
Foursquare is a location based social networking program you can use on your iPhone, Android, Blackberry, Palm Pre, or computer. People who use the program “check in” at locations such as restaurants, bars, stores, and tourist attractions. When they check in, they have the option of sharing their location with their friends on foursquare, Facebook, and Twitter.
If they want, they can also leave a “tip” about the place they are visiting. For example, if you look at the the San Francisco Museum of Modern Art’s page on foursquare, you’ll see that (as of this writing) 1,215 people have “checked in” (773 of them are unique visitors).
Some of the “tips” people have left about the SFMOMA include:
“Great selection of books and jewelry. Great place to buy gifts. You don’t need to purchase a museum ticket to go to the store.”
“Check out the Richard Avedon exhibit (until 11-29-09). He rocks the camera lens!”
“Head straight for the rooftop garden, stopping for some Blue Bottle coffee on the 5th floor. Admittance to the MOMA is free on the first Tuesday of every month.”
In preparation for an upcoming social media training, I asked the participants what social media tools they would most like to learn more about. I was surprised by how many of them said that they would like to better understand RSS feeds, so I thought I’d share a little overview with you, in case you’d like to learn about them too.
RSS is often described as standing for “really simple syndication.” The Wikipedia definition is a pretty good one. RSS is a, “family of web feed formats used to publish frequently updated works—such as blog entries, news headlines, audio, and video—in a standardized format.”
Now, you might be wondering, why should I care about RSS feeds?
You can’t beat the yummy smell and bubbly goodness of handmade soap. I love it, don’t you?
According to the Handcrafted Soapmakers Guild, Inc.:
“The industry of handcrafted soap is growing and expanding; the number of handcrafted soapmakers has increased exponentially over the last 10 years and the support services for them, including vendors of all types, has become an industry unto its own.”
If you are an aspiring handcrafted soapmaker, or just a lover of handmade soap(!), below is a sampler of soapmakers’ blogs to inspire you to start your own: Continue reading
1. Live Blogging & Live Tweeting
The smArts & Culture blog reported in February about the Portland Center Stage’s Live-Tweeting Theater experiment. “They invited ’30 or so of [their] closest twitter friends’ plus anyone else who cared to join them, to live-tweet the world premiere performance of the play Apollo.”
The Art of Business Blog also used the Portland Center Stage Twitter experiment as an example in their post, How Businesses are Using New Media for Publicity, and noted that, “The Vancouver Opera invited three bloggers to come and live blog and Twitter a performance of their latest Opera, Carmen. The show was a sell-out.” Continue reading
I don’t know about you, but I *love* bookstores. Yes, sometimes I order things when I’m in a rush from Amazon, but nothing beats bookstore browsing. I can’t imagine a world without independent bookstores, can you?
Bookselling this Week had an article by Karen Schechner (@KSchechner) earlier in the summer about how, Savvy Booksellers Use Twitter to Draw Crowds, Boost Sales. The article highlights 3 case studies of how bookstores have used Twitter, a microblogging and social networking tool, to improve business: Continue reading
1. Advertise shows, exhibitions, and festivals like William Baker did on in his blog post, Mudfire Exhibit.
3. Show your creative process like Gary Rith did in his post, John Makes My Day, on his blog, Gary Rith Pottery Blog. He also posted photos from a day in his studio and a video interview of him in his studio in the blog’s sidebar.
4. Share photos of new work like Vicki Hartman did in her post, More New Work on her blog, These 2 Words, and Steven Colby did in his post, 4 New Mugs on his blog, Steven Colby: Potter. Continue reading