The Creative Force

Photo Courtesy of Denise Avila

Last week Thomas Friedman came out with another great opinion piece, “The New Untouchables” in which he argues that the “huge ethical breakdown on Wall Street, coincided with an education breakdown on Main Street” and that our middle-class workers are rapidly losing their ability to out-compete middle wage workers in foreign nations.  He suggests that The New Untouchables are those who, “have the ability to imagine new services, new opportunities and new ways to recruit work”, those with a creative and entrepreneurial mindset, in other words.  Furthermore, he makes the point that,

“Those who are waiting for this recession to end so someone can again hand them work could have a long wait.”

The days of work being handed out to those who happen to be standing nearby are over.  Instead we are tasked with using our ingenuity and entrepreneurial spirit to seek out new market opportunities and leverage our creative talents into new ventures.  And this call to join the Creative Force is being answered loud and clear by cultural entrepreneurs.

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An Oasis in Jemez Springs

It’s not just the natural beauty that makes the Jemez Valley spectacular, but that it is home to three significant cultures – Native American, Spanish, and Anglo – which makes it a natural hub for cultural entrepreneurs like Tanya Struble and Therese Councilor.

Tanya and Therese fell in love with the Jemez area and had a dream to run their own business.  In 1995, when the prospect came up to purchase the former springs they jumped on the opportunity.  Tanya commented, “we wanted to keep the history of this place alive so instead of bulldozing and starting over, we renovated using similar materials or reusing materials.”  After two years, they finished the renovation and opened what is known today as the Giggling Springs, a destination for those looking for solitude and relaxation. Continue reading