Tag Archives: cultural corridor

9 Reasons to Develop an Agritourism Corridor in Your Region

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PHOTO CREDIT: Larry Lamsa

1.  Farmers benefit economically from more visitors coming to their farms to pick and buy produce; take classes; and in some cases, stay over on the farm.

2. Farm and winery visitors infuse cash into the region by shopping, eating in restaurants, and staying overnight in hotels.

3. Farm to Table programs expand.

4. Vineyard visitors increase brand awareness and sales of local wines.

5. Farmers markets become a must-do local experience.

6.  Land, native foods, and seed growing traditions are preserved.

7.   Farmers’ off-season income is diversified, and farming becomes a more sustainable form of livelihood.

8.  An increased demand for farm internships educates a new generation of farmers.

9. Healthy small farms provide local food for your community. 

Northern New Mexico’s Cultural Corridor

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ABOVE: Attendees at the Cultural Corridor Planning Meeting

In February GCCE gathered leaders of Santa Fe, Taos, and Albuquerque to plan implementation of the Northern New Mexico Cultural Corridor.

Tourism is a critical economic driver for states. In New Mexico, tourism-related spending annually contributes $5.5B to the economy, including $770million in tax receipts.  Yet, our market share in the regional and national markets continues to fall.  GCCE is leading an effort to work collaboratively to build a vibrant regional brand that will penetrate this competitive marketplace, bring more travelers to our region, and strengthen the businesses and communities of northern New Mexico.

For more on our Cultural Corridor strategy, visit our website.

9 Reasons to Create a Cultural Corridor

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9 Reasons to Create a Cultural Corridor in Your Region

1.  Tourists have more reasons to visit than if they planned a trip to a single city.

2. Visitors are attracted to authentic, local experiences, and the opportunity to design their own holiday.

3. Cultural travelers stay longer, and spend more than the average traveler.

4.   Educational opportunities with teaching artists inspire visitors to stay in the region for 3-7 days, and spend money on lodging, restaurants, and shopping.

5.  Artists benefit economically from visitors to open studios, studio tours, festivals, markets, and gallery openings.

6. The local real estate market grows as visitors fall in love with your region, and decide to stay.

7. Journalists and bloggers cover a continuous flow of new events and experiences, and bring press coverage to your region.

8. Entrepreneurs create new cultural experiences with larger markets, and increase jobs.

9. People from across the region working together creates community and promotes cross-cultural understanding.

Cultural Corridor Project Gains Traction

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A recent report by Longwoods International and the US Travel Association demonstrates the value – in measurable ROI dollars – of destination marketing.  Northern New Mexico is an area perfectly suited to this type of campaign, drawing attention to our myriad cultural sites, museums, creative enterprises, and fabulous landscapes. The Global Center for Cultural Entrepreneurship has launched a Northern New Mexico Cultural Corridor initiative that will bring together partners from the travel, hospitality, and cultural enterprise sectors to shape a dynamic marketing campaign. Stay tuned for updates on our website…