“On the business side, blogs are designed to help promote creative wares or services, and if done well, they can be an invaluable business tool. Those who blog for business live creatively; their businesses, their personal lives, and friendships are all approached through their creative spirit and it shows in their blogs. Whether they promote products and services through their sidebar links or talk about business in every post, their blogs are beautiful and inspiring.”
-Tara Frey, Blogging for Bliss
I just finished reading Blogging for Bliss: Crafting Your Own Online Journal: A Guide for Crafters, Artists and Creatives by Tara Frey, and highly recommend it. Frey covers everything from what to write about, how to choose a blogging platforms, how to customize your blog’s look, ways to increase traffic, and the basics of blogvertising.