When you’re wearing the many hats of an independent filmmaker, the last thing you probably feel like doing is adding social media to your plate, but these days, you just have to.
Below is a sampler of articles, blog posts and resources for you to peruse while creating a social media plan for your film.
1. David Tames has some great tips in his post, Things self-distributing documentary filmmakers can do to integrate social media into their distribution efforts on Kino-Eye.com, including:
- Have a website for your film, preferably with a blog.
- Post a trailer on YouTube, Vimeo, or blip.tv.
- Set up a Twitter account.
2. In her article, Indie Film 2.0 – How Social Media is Empowering Independent Filmmakers, Monica Hamburg says filmmakers are using social media for:
- Cross-Platform Storytelling
- Getting their fans to promote
- Asking people to finance or contribute content
3. Hamburg links to a fantastic article by Lance Weiler in Filmmaker Magazine, When the Audience Takes Control, where he recommends 6 online tools for audience building that include (among others) Tangler.com, Freeconferencecall.com, ustream.tv, and Ning.
4. Chan Hsu’s post, A Tale Of Two Filmmakers: Making A Social Network Do the Work on socialmediamarketing.com, describes how two films, The Age of Stupid and Anvil! The Story of Anvil! used social networks to raise funds and create buzz.
5. IndieGoGo is a platform that provides filmmakers with tools for, “fundraising, promotion, and discovery.” According to the Mashable post, How Community Arts Organizations Are Using Social Media by Emily Goligoski, IndieGogo has also created an IndieGogo Facebook Application.
6. Jessi of Support for Filmmakers has posted a list of film-related people she follows on Twitter. Inspired by her list, Steve of 93 Studios posted his own list of people in film to follow on Twitter.
What other blogs, articles, books, online communities and online tools do you recommend for filmmakers who want to use social media to market, fundraise for, distribute, or create?