I don’t know about you, but I *love* bookstores. Yes, sometimes I order things when I’m in a rush from Amazon, but nothing beats bookstore browsing. I can’t imagine a world without independent bookstores, can you?
Bookselling this Week had an article by Karen Schechner (@KSchechner) earlier in the summer about how, Savvy Booksellers Use Twitter to Draw Crowds, Boost Sales. The article highlights 3 case studies of how bookstores have used Twitter, a microblogging and social networking tool, to improve business:
2. Skylight Books (@skylightbooks) had a tweet-up, a meeting of their Twitter followers, one night at the store. Attendees received, “15-percent off all books in the store, and 20-percent off hardcover fiction and graphic novels.”
1. How to get 700 new visitors in 2 days
2. Making things happen using social media
3. What I Think about Twitter for Booksellers
4. Can booksellers and publishers use Twitter to drive business?
5. How I follow 1700 people on Twitter in only 20 minutes a day
6. A simple way for bookstores to use Twitter
7. Can Twitter really work for small businesses?
Do you have a story about how independent bookstores are using Twitter, or other social media tools, to build their business? I hope you’ll share it in the comments.